California Dreamin' explored five key trends in young men's denim and twill bottoms for Fall 2017, each inspiring a unique style design. The approach embraced a youthful and casual SoCal attitude, reflected in fabric selection that would support a washed-down, lived-in look through wet and dry garment processing.
The design details of these styles mirrored contemporary fashion attitudes while ensuring they remained easy to wear for young men. Outfitting illustrations were used to present these styles clearly, aiding in communication of design intent to product developers, merchandisers, and buyers.
