Due to great interest from customers in the revival of Alternative Apparel's product line for children, I was lucky to be a part of the team that was tasked with its Fall 2019 relaunch. We drew inspiration from our best-selling adult styles, creating a tightly-edited collection of kid-friendly versions in bold colors and our most popular patterns. The team and I made the most of garment fittings on live models to ensure these new styles met modern youth size standards. We also paid close attention to legal requirements for the design of children's clothing to ensure optimal safety and comfort.
The response to the relaunch was fantastic, showing a clear opportunity to expand the kids' line in future seasons. I am grateful that this creative opportunity allowed me to apply my expertise in youth apparel design while learning more about Alternative Apparel's brand heritage and the unique aspects of designing for children.
