MORE DESIGN WORK

Awesomeness Overload! outlined two Spring 2021 fashion collections for young boys and toddlers, with the first collection focused on an "everyday casual" aesthetic that blended modern vibes with throwback design elements. The creative process involved identifying key market trends, drawing inspiration from high-end brands while benchmarking mass-market brands, and building a fresh color palette and mood board to guide the collection's design. With these concepts nailed down, I designed a capsule collection of tops and bottoms with close consideration toward every detail and colorway. The result is a cohesive assortment that allows for easy mix-and-match outfitting from a playful variety of styles, colors, and patterns.

The second Spring 2021 collection presented in Awesomeness Overload! focused on an assortment of athleisure and active styles for young boys and toddlers. For this collection, it was important to emphasize the joy of play through the lens of the latest design trends in young boys' activewear and loungewear. While defining the design elements used across these styles, I looked to cutting-edge activewear fabrics, colors, and details, even drawing inspiration from the adult apparel that young boys' role models might wear while working out or lounging around.

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